NJC Performance - Brand Identity
NJC Performance, a personal trainer based in Scotland, needed a refreshed brand identity to enhance its image. The new design had to reflect the trainer's approach to training and ensure a memorable identity. To achieve this, a dynamic font and Celtic symbolism were used. The refreshed brand creates a strong and memorable impression, standing out in the highly competitive fitness industry. It serves the customer by providing a clear indication of what they can expect from the trainer and differentiates NJC Performance from competitors.
